Privacy policy

Last Updated: March 26, 2025

This Privacy Policy describes how Amurhey (the "Site", "we", "us", or "our") collects, uses, and discloses your personal data when you visit amurhey.com (the "Site"), use our services, make a purchase there, or otherwise communicate with us regarding the Site (collectively, the "Services"). In the context of this Privacy Policy, "You" and "Your" refer to you as a user of the Services, regardless of whether you are a customer, website visitor, or another person whose information we have collected pursuant to this Privacy Policy. Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, among other reasons, to reflect changes in our practices, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by law.

How We Collect and Use Your Personal Data

To provide the Services, we collect as outlined below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses listed below, we may use the information collected about you to communicate with you, provide or improve the Services, fulfill any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data Do We Collect?

The type of personal data we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.

Information We Collect Directly From You

Information you submit to us directly through our Services may include:
  • Contact details - including your name, address, phone number, and email address.
  • Order information - including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information - including your username, password, security questions, and other information used for account security.
  • Customer support information - including the information you include in your communications with us, for example, when you send a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself directly. You can choose not to provide this information. However, this may result in you being unable to use or access those features.

Information We Collect About Your Use

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information Obtained from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:
  • Companies that support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you requested, in order to fulfill our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies. Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.

How We Use Your Personal Data

  • Providing Products and Services. We use your personal data to provide you with the Services and to fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionalities related to your account.
  • Marketing and Advertising. We may use your personal data for marketing and advertising purposes, such as sending marketing and promotional messages via email, SMS, or post, and showing you advertisements for products or services. This may include using your personal data to better personalize the Services and advertising on our Site and other websites. If you are resident in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Art. 6(1)(f) GDPR.
  • Security and Fraud Prevention. We use your personal data to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. When you choose to use the Services and register an account, you are responsible for the security of your account login credentials. We strongly recommend that you do not share your username, password, or other access credentials with third parties. If you believe your account has been compromised, please contact us immediately. If you are resident in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Art. 6(1)(f) GDPR.
  • Communication with You and Service Improvement. We use your personal data to provide you with customer support and to improve our Services. This is in our legitimate interest to be able to respond to you, provide you with effective services, and maintain our business relationship with you, pursuant to Art. 6(1)(f) GDPR.

Cookies

Like many websites, we use Cookies on our Site. Specific information about the cookies we use in connection with the provision of our shop via Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to operate and improve our Site and Services (including storing your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better personalize the Services, products, and advertising on our Site and other websites. Most browsers automatically accept cookies by default. However, you can set your browser to remove or reject cookies through the browser controls. Please note that removing or blocking cookies may impact your user experience and may cause some of the Services, including certain features and general functionality, to not function properly or to become unavailable. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How We Disclose Personal Data

Under certain circumstances, we may disclose your personal data to third parties for the purpose of fulfilling contracts, for legitimate purposes, and for other reasons subject to this Privacy Policy. These circumstances may include:
  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to provide you with services and to advertise to you. Our business and marketing partners use your data in accordance with their own privacy policies.
  • When you instruct, request, or otherwise give us your consent to disclose certain information to third parties, for example, to send you products or through your use of social media widgets or login integrations, and that is with your consent.
  • With our subsidiaries or otherwise within our corporate group, in our legitimate interest to run a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to fulfill any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal data and sensitive personal data about users for the purposes outlined above in "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data".

Category

  • Identifiers such as basic contact details and certain order and account information
  • Commercial information such as order information, shopping information, and customer support information
  • Internet or other similar network activity, such as Usage Data
  • Geolocation data, e.g., locations determined via an IP address or other technical means

Categories of Recipients

  • Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
  • Business and marketing partners
  • Affiliates
We do not use or publish this information to infer anything about your personal data without your consent. With your consent, we disclose personal data for the purpose of conducting advertising and marketing activities as follows.

Third-Party Websites and Links

Our Site may contain links to websites or other online platforms operated by third parties. When you follow links to websites not associated with or controlled by us, you should review their privacy and security policies as well as other terms and conditions. We do not warrant or accept responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation regarding use by us or third parties. Our inclusion of such links does not automatically constitute an endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal data from children. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details below and request the deletion of this data. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as these terms are defined under applicable law) personal data of individuals under the age of 16.

Security and Retention of Your Data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us. How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and apply only under specific circumstances. In certain cases, we may refuse your request within the legally permissible framework.
  • Right of Access/Information: You may have the right to request access to the personal data we have stored about you, including details about how we use and disclose your data.
  • Right to Deletion: You may have the right to request the deletion of the personal data we have stored about you.
  • Right to Rectification: You may have the right to request the correction of inaccurate personal data we have stored about you.
  • Right to Portability: You may have the right to receive a copy of the personal data we have stored about you and, under certain circumstances and with specific exceptions, to request the transfer of this data to a third party.
  • Right to Opt-Out of Sale, Sharing, or Targeted Advertising: You may have the right to instruct us not to "sell" or "share" your personal data or to object to the processing of your personal data for purposes considered "targeted advertising" under applicable privacy laws. Please note: If you visit our Site with the "Global Privacy Control" opt-out preference signal enabled, we will treat this automatically, depending on your location, as a request to opt-out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
  • Restriction of Processing: You may have the right to request that we stop or restrict the processing of your personal data.
  • Withdrawal of Consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
  • Right to Appeal: If we refuse to process your request, you may have the right to appeal our decision. You can do this by responding directly to our refusal.
  • Manage Communication Settings: We may send you promotional emails, and you can opt-out of receiving these emails at any time by using the unsubscribe option provided in our emails to you. If you unsubscribe, we may still send you non-promotional emails, for example, regarding your account or your orders.
You can exercise these rights as indicated on our Site or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. We may need to collect information from you, such as your email address or account information, to verify your identity before we can provide a substantive response to the request. Under applicable laws, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before we accept such a request from an agent, we require proof that you have authorized them to act on your behalf. Additionally, we may need to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on your place of residence, you may have the right to appeal our decision by contacting us using the contact details listed below or by filing your complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International Users

Please note that we may transfer, store, and process your personal data outside the country where you live. Your personal data is also processed by staff and external service providers and partners in these countries. When we transfer your personal data to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts from the relevant UK authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at service@amurhey.com or contact us at:

AMURHEY LTD

Office address: 108 JOHN HEYWOOD ST,CLAYTON,MANCHESTER M11 4HQ, UK

Fulfillment Center: Wilhelm-Mauser-Str. 40, Cologne 50827, North Rhine-Westphalia, Germany.

For the purposes of applicable data protection laws, and unless expressly stated otherwise, we are the data controller for your personal data.